The regular way advice products are serviced (i.e. offline) is suboptimal for many (new) target groups (it's slow, confusing, and expensive). We already see much of the orientation shifting to digital channels. At the same time, in many cases, the human factor in the advisory process remains essential for a sense of certainty.
Integrated customer service through a combination of offline and online advisers. After all, advisers should advise, not administer. By interactively digitizing e.g. intake forms, your advisers can focus on the moments where their expertise truly adds value.
Think of assisted onboarding for mortgages, complex insurance, business insurance and pensions. The hybrid form of advice is also ideal for organizations that want to experiment with digital interactions without immediately going all-in on robo-advice.