Get to know our software platform

The Aiden platform consists of 3 core components: Assist, Advise and Archetypes. Together, they provide UX, technical and legal readiness with a short time to market.

Aiden platform

In other words: a solid backend foundation with unlimited frontend flexibility. It takes just two steps to see how our platform can assist your users.

Step 1: decide on your backend needs

Our intelligent backend platform consist of 2 core components: Assist and Advise. Assist is used to build non-advisory tooling, such as an assisted execution-only flow or a digital coach. Advise is a must-have add-on for implementations that require compliant financial advice, such as robo-advice or hybrid advice applications.

Aiden Assist

πŸ’‘ Intelligence

βœ“ An extensible engine for modeling complex data structures, knowledge and decisions.

βœ“ Use and combine reasoners based on business rules, recommendations and machine learning to define and execute behaviors.

βœ“ Connect with external services and API's for realtime data integrations.

✍️ Language

βœ“ Use captured contextual data to generate complex sentences (NLG) and analyze complex sentences to generate contextual data (NLP).

βœ“ Build sentences, recognize singular/plural, implement multiple sentence variants, generate phrases and conjunctions.

πŸ“ˆ Analytics & events

βœ“ Log user actions and gather insights on the effectiveness of the implementation.

βœ“ Automatically export user events to Google Analytics or another internal analytics dashboard.

πŸ” Accounts & login

βœ“ Manage user accounts.

βœ“ Provide authentication and authorisation, and safely store (sensitive) user or session data.

βœ“ Integrate with 3rd party systems (e.g. CRM).

πŸ‘₯ Profiling & patterns

βœ“ Capture n-dimensional profiles through user input and behaviors, and match these to relevant product configurations.

βœ“ Set β€˜doubt detectors’ to offer in the moment triggers for additional assistance.

βœ“ Profiles can be disclosed to the frontend for users to tweak, thereby enhancing transparency and effectiveness.

πŸ“‘ PDF Reporting

βœ“ Generate complex visual reports from captured data as a PDF.

βœ“ Uses our language module and CSS formatting to maximize the quality and appeal of the content.

Aiden Advise

πŸ” Immutable audit logging

βœ“ Provide secure, validated and immutable audit logs showing all user actions and system reactions during a user's journey.

βœ“ Fully encrypted and stored in a hash chain to guarantee immutability.

βœ“ Support for hash chain replication to enable realtime third party validation.

πŸ’³ Payments

βœ“ Integrate with a payment service provider to enable online (e.g. iDeal) payments.

🎞 Video replayer

βœ“ Generate a video replay of a user's advice journey based purely on the information logged by the compliance module.

Step 2: select a frontend concept

Aiden offers several customizable interaction Archetypes that run fully in sync with our intelligent backend. API-endpoints are also available if you prefer to create your own frontend.

Aiden Archetypes

πŸ’¬ Chat

βž• A modern, conversational interface with fully customizable message styles, input types, actions and intents, dialog selection and relevance behaviors.

βž• Recognizable look & feel for (younger) audiences who prefer interaction through messaging platforms.

βž• Mirrors the feel and engagement of offline conversations, while offering fully automated self service.

βž– Not quite as suitable for extensive flows and desktop use.

πŸ“œ Classic form

βž• A classic, multiple-question interface with fully customizable controls, screens, navigation and relevance behaviour.

βž• Recognizable look & feel for all target audiences. Slightly formal, which also makes it suitable for certain B2B contexts.

βž• Suitable for extensive flows with lots of questions, as the user is always aware of his progress.

βž– Providing a true feeling of assistance can be more challenging.

πŸ“‹ Conversational form

βž• A modern, single-question interface with fully customizable controls, screens, navigation and relevance behaviour.

βž• 'Typeform'-style interaction shows one question at a time for a conversational feel.

βž• Enables easy, engaging data collection that doesn't overwhelm users.

βž– Not quite as suitable for extensive flows with lots of questions.

πŸ’¬πŸ“œ Chat + classic form

βž• An excellent way to collect large amount of data (i.e. to ask many questions) while providing personal guidance to each user.

βž• Assistance is always front-and-center: provide realtime contextual feedback and warnings through alternative conversational flows.

βž• Highly suitable for flows with lots of questions.

βž– Setting up a satisfying interplay between chat and form requires more effort on the part of business stakeholders.


βž• Build your own frontend while we configure the intelligence in our backend platform.

βž• Intuitive endpoints for your developers to work with.

βž– Customizing our existing Archetypes is generally more efficient than building on your own from scratch.