If you're reading this, you likely work for a financial service provider. In which case we've got a question for you: What happened to the actual service part of your business?
It's 2018, so you've moved most of your business online. You've standardised and digitised your offerings. You've made execution-only the norm. And you've got all your funnels pointing in the single direction that counts: convert, convert, convert!
Turns out: so have all your competitors.
A digital strategy that focuses on product advertising is detrimental to your brand differentiation and — most importantly — to your customer relationship. Because, let's be honest: financial products are complex. They deserve thoughtful consideration. And yet, these days, customers who seek advice or assistance are left with two suboptimal options:
Aiden offers a third option: a digital helping hand. Using the power of today's AI technologies, we put advice and assistance at the core of your online business. And with that, we put your customer — instead of your products — at the core of your online business model. That's how we help financial firms build a robust, personalised, and scalable service strategy that's ready for the 2020s.
Aiden is a modular software platform that helps you capture, enrich and deliver business intelligence to the right customer, at the right time.